BOMBARDIER UNVEILS NEW BRAND IDENTITY
Bombardier has unveiled a new brand identity with a logo that celebrates the company’s successful shift toward building, designing, servicing, and modifying private jets.
The logo comprises of the Bombardier Mach and features the silhouette of an aircraft breaking the sound barrier, while the strokes of wind reference the company’s Learjet winglet iconography.
“Today is a historic moment for more than 18,000 incredibly talented and passionate Bombardier team members. Our iconic company is looking forward with confidence and an innovative spirit, two notions captured elegantly in our new logo and brand evolution,” said Éric Martel, President and CEO, of Bombardier. “Our clients worldwide are leaders who shape the world and who expect us to deliver a truly memorable experience. When asking them what sets Bombardier apart, the notion of ‘like family’ comes back time and again as a true differentiator.”
The employee value proposition “where heart meets mastery” focuses on Bombardier’s talented people, celebrating the workforce’s renowned passion, craftsmanship, and technological expertise.
Martel concludes: “Finally, Bombardier would not be where it is today without the best people. They are true masters of their craft, bridging some of the world’s most complex technology with a highly personal and passionate approach to aircraft interior artistry, defense modifications, 24-7 services, and much more. Our new company brand honours these highest standards our people themselves have set for our industry.”
