ROLLS-ROYCE PRESENTS CULLINAN SERIES II AND BLACK BADGE CULLINAN SERIES II
A BOLD EVOLUTION OF THE WORLD’S PRE-EMINENT SUPER-LUXURY SUV
“In 2018, Cullinan reframed super-luxury motoring, enabling Rolls-Royce clients to experience the brand’s hallmark magic carpet ride regardless of the terrain and in every corner of the world. In the six years since, Cullinan has attracted entirely new groups of clients to Rolls-Royce and profoundly altered perceptions of what a Rolls-Royce motor car is, and what it can mean to its owner. Cullinan Series II has been created to build on that success. By integrating new technologies, new materials, meticulously considered design updates, and innovative opportunities for self-expression through Bespoke, we retain everything our clients love about this motor car, ensuring its continued allure.”
Cullinan Series II: Exterior
An increasingly urban focus, a youthful cadre of clients, and a decisive shift towards self-driving inform the surface treatment and detail of Cullinan Series II’s exterior. A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.
The front of Cullinan Series II is composed of simple feature lines and crisp edges, with an emphasis on clean, monolithic surfaces that amplify the motor car’s generous proportions and presence. The bumper lines form a shallow ‘V’ from the lowest point of the daytime running lights to the motor car’s centre point, recalling the sharp bow lines of modern sports yachts. Underneath, new air intakes angle outwards assertively, visually lowering the motor car when viewed head-on.
Cullinan Series II: Interior
Reflecting many clients’ desires for bolder forms of self-expression, innovative decoration and detail have been added throughout the interior of Cullinan Series II. The most substantive change to the motor car’s geometry is the pillar-to-pillar glass-panel fascia in the upper portion of the dashboard – an elegant and versatile design element that stages both digital and physical craftsmanship.
The gauge cluster panel in front of the driver and the new, permanently visible Central Information Display in the centre of the fascia are redesigned to form a stage for the advanced SPIRIT operating system. This digital interface was first introduced on the all-electric Spectre; Cullinan Series II marks the first application of SPIRIT in a V12-powered Rolls-Royce. It also presents opportunities for Bespoke personalisation to extend from the physical to the digital world — clients can tailor the colour of the instrument dials to complement the motor car’s interior palette or exterior finish.
Cullinan built a new legacy for Rolls-Royce Motor Cars, shaped in collaboration with a bold and uncompromising generation of super-luxury consumers.
Rolls-Royce Black Badge Cullinan Series II: The Alter Ego, Evolved
“Black Badge strongly appeals to a distinct group of clients who seek a more visceral interpretation of the Rolls-Royce experience. In its engineering, technology, materials, and design, Black Badge Cullinan Series II satisfies these clients’ keen appetite for innovation and new modes of self-expression. Cullinan’s darker alter ego has always asserted its own unique place in our product portfolio; I’m certain that this new incarnation will build on its predecessor’s success.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
“Black Badge Cullinan Series II reflects the changes we’ve seen in our client profile since we first launched this transformative motor car five years ago. Today, self-expression, individuality, and boldness are demanded more than ever before – all attributes that form the core of the Black Badge attitude. Our creative response has matched the daring of those who commission these motor cars. The dark, primal elements that are so essential to the Black Badge character are expressed here in extremis, and are further amplified by dramatic and assertive coachwork reserved for this disruptive expression of the brand.”
Black Badge Cullinan Series II: Exterior
Black Badge Cullinan Series II asserts its presence with an impactful front-end treatment. The principal differentiator is the lower air intake design. These geometrical pieces incorporate widened veins, signalling the motor car’s more urgent dynamic character. Above this is the marque’s iconic Pantheon grille, which has been illuminated for the first time across Cullinan and Black Badge Cullinan Series II. For Black Badge, the grille is finished in the series’ hallmark Black, though a silver ‘horizon line’ creates a sense of breadth and solidity while framing the motor car’s vertical daytime running lights. For clients wishing to fully cloak their motor car in darkness, this is also available in an all-black finish.
Black Badge Cullinan Series II: A Subversive Interior Treatment
Advanced, technical materials have become a hallmark of Black Badge Rolls-Royce motor cars. For Black Badge Cullinan Series II, this theme continues. Clients expressed their appreciation of the original Black Badge Cullinan’s Technical Carbon finish – on this basis, this exquisite material has been retained for Series II. The naked-weave carbon-fibre finish has been developed to create a precise repeating pattern of geometrical shapes that create a three-dimensional effect. Each leaf of Technical Carbon is finished with six coats of lacquer before being left to cure for 72 hours then all 23 pieces are hand-polished to a mirror finish. This process takes 21 days in total.
The seats themselves are available to commission in the marque’s stunning new Duality Twill textile, a new fabric made using natural bamboo fibres and inspired by the extensive bamboo grove in Le Jardin des Méditerranées on the Côte d’Azur, which neighbors Sir Henry Royce’s former winter home, Villa Mimosa. The twill textile is embroidered with an artistic ‘Duality’ graphic. Based on an abstract interpretation of the two interlinked letter R initials of the marque’s founders, the design reflects a clear nautical influence, reminiscent of the interweaving rope lines found on sailing yachts – another subtle allusion to the French Riviera.
